It’s a sad day for those of us who enjoy the occasional desert treat, as Richard LaMotta the inventor of the Chipwich ice cream sandwich has died.  I always get grief from the “No-Fun” wing of the health and fitness profession when I talk about my love for all things food and drink and my belief that we should enjoy and not avoid the things we love and that bring us pleasure.

Everything in moderation is the key and there has been ample research to back up this philosophy.  Plus what fun is life if you can’t enjoy ice cream, cookies, cake, beer, bourbon, pizza, french fries or whatever else it is that makes your taste buds sing?

Mr. LaMotta labored as a regular dude with regular jobs for most of his life until he was hit with his genius idea to put a scoop of ice cream in between two cookies.  They always say that there is beauty in simplicity and if the Chipwich doesn’t embody this saying nothing does.

Back in 1982 LaMotta sold 25,000 Chipwiches on the streets of New York City using 60 push cart vendors, at $1 a pop, in just a few hours.  The Chipwich became an instant classic and spawned countless imitators and by the time LaMotta sold his company in 2002 he had sold over one billion Chipwiches! You should do your best Dr. Evil impersonation when saying this…

Over the past 28 years I did my best to help LaMotta’s invention become successful, so today in honor of his accomplishments and to honor his passing, I’m going to take my three sons out for Chipwiches.  I suggest you do the same.